Pantone's 2023 Color of the Year is quite fitting for how I'm feeling about a new year. The past few years have been unpredictable and easy to get lost in (have you found your way out of 2020 yet?) and I'm ready to take the reins. So, back to Pantone's 2023 Color of the Year: Viva Magenta! The company itself describes and defines it as:
Pantone’s Color of The Year, Viva Magenta 18-750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
Are you with me yet?
Mood boosting aside, I fell in love with a few items that pull from this confident and expressive tone. So, let's get inspired why don't we!